We’ve all had a lot of challenges when it comes to getting the active ingredients from topically applied skin care products to enter the upper layer of the skin (stratum corneum). This is predominantly due to the large size and bulky nature of regular skin care products, resulting in active ingredients not penetrating the skin as expected, and therefore not delivering the efficacy we would expect.

So, Panasonic has developed the Enhancer to improve the delivery of skin care actives into your skin. The Enhancer uses a microcurrent technology known as ‘iontophoresis’.

This new technology delivers the skin cream / serum’s moisturising ingredients deep inside your skin, making it healthy and well nourished.

The Panasonic Enhancer was inspired by the core stages of sophisticated Japanese beauty routines – purifying, moisturising, cooling:

STEP 1 – PURIFYING - EASILY EXTRACTS OUT IMPURITIES

Using the Panasonic Enhancer gives your skin a more natural beautiful appearance by gently stimulating, toning, and cleansing. Microcurrent technology heals and purifies your skin, extracting the more deep-set dirt and grease from your pores.

STEP 2 – MOISTURISING - ENHANCES ABSORPTION OF SKIN CREAMS/MOISTURISERS

The Panasonic Enhancer improves moisture penetration deep in your skin for an enhanced moisturised feel, much more than simply using your hands. By nourishing your skin with the Enhancer’s moisturising ingredients, you can achieve a rejuvenated, fresh and bright look.

STEP 3 – COOLING - TIGHTEN YOUR PORES AND LIFT YOUR SKIN

Tighten your pores and make your skin suppler by using the Enhancer. With the ergonomically designed triangular head, you can reach even the smallest areas of your face. The titanium head instantly cools to 10* C to smooth and lift the skin tightening pores to improve moisture retention and reduce puffiness.

• Panasonic EH-XT20 Enhancer Microcurrent 3-in-1
• 1 x Campaign Guide
• 10 x Skin Care Routine Diary
• 10 x Enhancer Discount Voucher

Step 1. Discover The Panasonic Enhancer

We want you to try the Panasonic Enhancer over these six weeks, and we really want you to make the most of it, so that you can tell everyone all about it.

• Use it every day in your beauty routines to make sure you get the best out of it.
• Use the Panasonic Enhancer with your favourite skin care products (cleansing lotion/foam, moisturiser such as serums, eye cream, night cream, mask etc.) that are part of your beauty routine.

Using the Panasonic Enhancer every day, you take care of your skin in a better way, leading to looking – and feeling – more confident.

Step 2. Share the Panasonic Enhancer

Once you’ve used the Panasonic Enhancer for a little while and formed your opinion, we want you to spread the word. We want you to tell everyone how the Panasonic Enhancer has changed your beauty regime.

In person

• Speak to your friends, your family, your colleagues to tell them all about the Panasonic Enhancer
• Share the Skin Care Routine Diary and postcards vouchers to start the conversations

Online

• Interact with other Insiders about the product on the campaign blog
• Share pictures of yourself looking radiant and confident on the photo gallery
• Write a testimonial about the Panasonic Enhancer by going to the ‘Testimonial’ tab on campaign page
• Share your pictures / videos on Facebook and Instagram using the 3 campaign hashtags: #TheInsidersUK, #PanasonicEnhancer, #InsidersPanasonic and tag @UK.TheInsiders and @panasonicbeautyUK

Step 3. Tell Us All about the Panasonic Enhancer

We want to know what you have been doing. After all, what good is great word of mouth if you can’t tell anyone about it!?

• Post online reviews on Panasonic’s website during the campaign
• Report back to us on the Online Reviews tab,
• Complete the Mid Survey in the middle of the campaign,
• Complete the End Survey that will be sent to you in the final week of the campaign.

Get even more benefits with the Panasonic Enhancer:

• Anti-aging care by Microcurrent technology - boosts skincare ingredients penetration by 40%
• Purifying Mode to extract dirt - Effectively removes 60% more dirt/residue from pores/skin
• Warm Moisturizing Mode - 40% better penetration of moisturizing ingredients
• Cooling Mode to tighten pores after skin treatment - 88% of users stated their face felt firmer
•  Decrease in wrinkle depth after 4 weeks, in usage with night cream